Twitter might not seem to many as a perfect place to market their services and products. But the environment that twitter has created is helping people to market their business cheaply with a simple status update. The micro blogging site is a great medium that lets information flow freely between some where around 250 million users of twitter. When comparing Twitter to other forms of internet marketing like blogging and Facebook fan pages, this requires little effort.
Twitter can be used as a social messaging site, marketing utility tool, event coordinator, reporting service, etc as a very comprehensive business tool. Using just the 140 characters that are provided by twitter, a business can do what a 200 word article cant. Twitter is not just a tool for social networking any more. It has been used successfully to organize mass protest which have helped in toppling governments, it has helped hackers of the world unite to strike against a particular site and also to spread the injustice happening in different parts of the world. Twitter accounts are currently held
by businesses around the world. Companies such as Microsoft, Apple, IBM and others monitor twitter status updates to make sure that their customers are happy with their products. Telecom, airplane, pharmacy and other industries too are providing customers with real time assistance related to issues with their services which are mentioned in the status updates. And of course they can also be used to spread news about a product launch, services and other news in real time.
Companies need to be very careful with their status updates. These updates have to be carefully edited so that they get their meaning through to their customers. Since it is a real time communication tool, it has to be updated in real time and monitored too.